Squeezzee revolutionizes the cleaning experience with its unique patented technology—a sponge integrated with a soap capsule, providing unparalleled convenience and efficiency.
Cleint: TZ International / 2023
Designed by Pearlman Daniel
Disciplines
Brand strategy
Website
Packaging
Art direction
Our branding project aims to encapsulate Squeezzee's innovation, creating a bold, modern identity that resonates with consumers and communicates its value proposition. This comprehensive project includes crafting a distinctive visual language, logo design, packaging and website.
We have also developed a strategic brand narrative that highlights the practicality, Eco-friendliness, and cutting-edge technology of Squeezzee, ensuring it stands out in a competitive market. Through detailed market research, customer profiling, and creative exploration, the brand will be positioned as a must-have for households seeking smarter, cleaner solutions. The branding extends to digital touch points, including a user-friendly website, content, and advertising campaigns, ensuring a cohesive and impact presence across platforms.