Squeezzee revolutionizes the cleaning experience with its unique patented technology—a sponge integrated with a soap capsule, providing unparalleled convenience and efficiency.

Cleint: Magdent LTD / 2016
Designed by Pearlman Daniel

Disciplines
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‍Strategic research
UX/UI
Colour, material and finish
Design for manufacture
Brand development
Art direction

Our branding project aims to encapsulate Squeezzee's innovation, creating a bold, modern identity that resonates with consumers and communicates its value proposition. This comprehensive project includes crafting a distinctive visual language, logo design, packaging and website.

We have also developed astrategic brand narrative that highlights the practicality, eco-friendliness, and cutting-edge technology of Squeezzee, ensuring it stands out in a competitive market. Through detailed market research, customer profiling, and creative exploration, the brand will be positioned as a must-have for households seeking smarter, cleaner solutions. The branding extends to digital touch points, including a user-friendly website, content, and advertising campaigns, ensuring a cohesive and impactful presence across platforms.