World’s first clinically proven homeopathic remedy for oncological patients seeking relief from cancer-related fatigue

Client: BOKCARE
Designed by Pearlman Daniel, Shirly Ohava

Disciplines
‍Brand strategy
Print & digital
Packaging

The name ENCER represents the answer to fatigue symptoms associated with cancer.

The brand was created to help patients suffering from fatigue and side effects caused by cancer,offering an innovative solution that brings energy, calm, and confidence. The project was built on a deep understanding of the target audience, focusing on providing a sense of hope and vitality.

The strategy was to differentiate encer from other conventional medications by highlighting its unique benefits. The brand name is accompanied by the "+" symbol,representing its nature as a dietary supplement and reinforcing a message of optimism and renewal.The visual identity features a unique pattern that represents the experience of fatigue and recovery. This pattern conveys movement and energy, allowing the brand to maintain a consistent and engaging presence across various applications.
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encer.life