Brand development for NAMMOS

Arak Vazir

Alcohol label

Client: International K
Designed by Pearlman Daniel, Shirly Ohava

Disciplines
Strategy
Brand development
Labeling & Packaging

Vazir is a new premium Arak, an alcoholic drink made from select South African anise and a fine blend of natural alcohol. Bringing a taste of indulgence, Vazir Arak has a unique clarity balanced by a wisp of sweetness. By filtering the alcohol five times, Vazir moves traditional Arak to the next level to provide a more enjoyable experience.

The design of the Vazir bottle makes a strong and clear statement through two intuitive motifs. The top of the bottle features a tuxedo design, complemented by the transparent cut-glass design at the bottom, which showcases the liquid and provides a luxurious look.